Ok so now that I flew the first segment, I see the following in my account:
EWR-TLV & Flight Bonus: 11,384 RDM's and 11,384 EQM's
Elite Status Twice As Fast: 5,692 EQM's
Route Bonus: 5,000 RDM's
TOTAL EQM's FOR ONE WAY: 17,076
TOTAL RDM's FOR ONE WAY: 16,384
So I got 300% EQM's and 200% RDM's plus a 5,000 bonus (perhaps for the promo - Fly RT from TLV and get 10,000 bonus miles - which I thought was only FROM TLV but apparently not)
I guess I didn't get the bonus for having my address in Israel - unless maybe that posts later.
Dan, you said I would get 150% RDM's for a non-elite, but I ended up getting 200% RDM's plus a 5,000 bonus!