Let's be real
more airlines/hotels
Anything specific?Bear in mind that ones like AA and SPG will probably be impossible due to the tight relationships with Citi and AMEX.
Transfer bonuses.
More airline partners
Sounds like you have the power to make a change
SPG also transfers to AA, so I am not sure that Citi has the exclusive on that.
To really stick it to AmEx, which they're so blatantly trying to do, they need:a) transfer promosb) more airline partners (somehow get AA)3) more individual spend bonuses (ala PRG)