The blog is run by a Rav in Israel and I have no reason to think it's satire.
Is it beyond the thinkable?
"To alleviate the Shabbat concerns of the AppleWatch, and to encourage the large market of religious Jews who will rush to buy Apple's latest offering, Apple reached out to the Zomet Institute in Alon Shvut outside Jerusalem""Large market of religious Jews"?
ROFL
"Apple reached out"? Keep dreaming.
Which religious Jews? The ones who hold annual iPhone smashing ceremonies? The ones who say that the iPhone is satan?
Let's say there are 1.2 million Shabbat-observant Jews in the world, how many of them would buy the Apple Watch? 50,000? Of those 50,000, how many wear watches on Shabbos? 20,000?
Apple sold 150 million Iphones in 2013, do you think they would "reach out" to a company and bend over backwards to support a small group of Orthodox Jews?
Yes, this is certainly beyond thinkable. So much so, that the person who wrote the article was trying to be funny.
Here are some links for your convenience:
http://www.jpost.com/Jewish-World/Jewish-News/Senior-haredi-rabbi-to-followers-Burn-your-iPhoneshttp://www.vosizneias.com/113589/2012/09/13/bnei-brak-rabbi-holds-iphone-smashing-ceremony/And the video of the rabbi saying "Timche Es Zecher Amalek" and smashing an iPhone:
And the same loon holding an iPhone smashing ceremony:
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