Re the other Virgin America main site post today, and other such airfare deals posts. If i can make a suggestion to maybe add yiddishe calendar dates, alongside the other dates, I think it would help a lot. Something like this.
20 percent off Virgin America flights, travel dates are October 20 (Tishrei 26) to December 17 (Kislev 25).
Blackout dates are: 11/10 (Cheshvan 17), 11/21 - 12/01 (Cheshvan 28 to Kislev 9).