I assumed you were asking about the business offers, are personal offers are (almost always) once in a lifetime, as we all know. The business offer said clearly not for applicants who had this product in the past 12 months. Not sure what your question is.
Basically I was saying that the language on personal is if you are a current or past amex cardholder, which sounds like if u have ANY amex card u may not be eligible, yet everyone gets bonus anyway...so perhaps language on these offers is not enforced, and perhaps thus would apply to 12 mo language on biz offers... Although notice that on personal it says MAY NOT.. But on biz it says flatly not eligible...basically, ask your lawyer:)