Looking for a nice womans watch that can show notifications, texts calls etc and doesn't look like a sports item.
Under $100? Android
All of the Fossil brands (Fossil, Michael Kors, Skagen, Hilfiger) fit this bill - if you don't need the latest and greatest you can probably save money with the previous generation. They also have hybrid smartwatches - these look more like regular watches, track activity and will vibrate or have a discrete notification if you get a text or call - but they won't show you the number.
You can probably find the hybrids for< $100, but the regular Wear.OS Previous generation would be in the $150 range.
You can also look at the TicWatch from Mobvoi -
https://www.mobvoi.com/us/collections/allThe Vapor Series from Misfit -
https://misfit.com/