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This is not a Hall of Shame thread.  Please do not copy posts with people's names.

This is a condensed thread to teach specific lessons to those who want to learn correct grammar and spelling.
We have many members whose mother tongue is not English.

Please title your post if you choose to add a lesson.  A font size of 12 pt in capitals will make that post easy to find.  The lesson posts will also be referenced in the wiki.

LESSONS

1.  there / their / they're
2.  a vs. an
3.  went vs. have gone
4. It's vs. Its
5. Affect vs. Effect
6.  Capital vs Capitol

Commas go before the space, like this, not like ,this .
« Last edited by srap on December 07, 2017, 11:00:33 AM »

Author Topic: Grammar and Spelling Lessons 101  (Read 3532 times)

Offline Yehuda57

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Re: Grammar and Spelling Lessons 101
« Reply #75 on: December 04, 2017, 12:37:45 AM »
First piece of advice to the marketing company :

The beauty of the JFK quote is the wording and the timing. You'd have to remove the "but" and replace the period with a semi colon to replicate it. You might want to emphasize the "it."

"Ask not where you can take IT; ask where IT can take you."


Second piece of advice:

It's stupid. Back to the drawing board.
What is "IT"? Turns out, "IT" is a Tradition soup. They should say so.

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Re: Grammar and Spelling Lessons 101
« Reply #76 on: December 04, 2017, 04:22:51 AM »
What is "IT"? Turns out, "IT" is a Tradition soup. They should say so.
Talk about branding!

You're referring to a product which is the subject of an ad with the competition's brand name.

(Just shows how the category was theirs to lose, which they did).

Offline Yehuda57

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Re: Grammar and Spelling Lessons 101
« Reply #77 on: December 04, 2017, 07:14:41 AM »


Talk about branding!

You're referring to a product which is the subject of an ad with the competition's brand name.


My point exactly
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Offline good sam

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Re: Grammar and Spelling Lessons 101
« Reply #78 on: December 04, 2017, 10:28:50 AM »
Talk about branding!

You're referring to a product which is the subject of an ad with the competition's brand name.

(Just shows how the category was theirs to lose, which they did).
This is known in marketing as over-branding. Once the the brand name takes the place of the product name, it makes no difference to the consumer if it's the brand name or not.

Examples:
Band-aids
Roller Blades
Vaseline
Q-tips
If you don't care why would you comment?
HT: DMYD

Online skyguy918

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Re: Grammar and Spelling Lessons 101
« Reply #79 on: December 04, 2017, 10:41:38 AM »
This is known in marketing as over-branding. Once the the brand name takes the place of the product name, it makes no difference to the consumer if it's the brand name or not.

Examples:
Band-aids
Roller Blades
Vaseline
Q-tips

Offline Yehuda57

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Re: Grammar and Spelling Lessons 101
« Reply #80 on: December 04, 2017, 10:53:08 AM »
This is known in marketing as over-branding. Once the the brand name takes the place of the product name, it makes no difference to the consumer if it's the brand name or not.

Examples:
Band-aids
Roller Blades
Vaseline
Q-tips

Here's one I didn't know of until recently - Onesie.



They are vigilant about it (at least on Amazon). If you use Velcro in a listing, they will try shut you down.
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Offline username

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Re: Grammar and Spelling Lessons 101
« Reply #81 on: December 04, 2017, 11:07:39 AM »



I have two comments on the above picture, which is an ad from the great series Gefen ran this year. I wonder what fellow DDFers think.

1. In the poem, shouldn't it have been, for poetic and rhyming reasons, "Adults, teens or tykes"? (with or without the Oxford comma)



1. This poem has no punctuation except at the end of the second and fourth lines. Putting in commas, would mess up the poem/rhyme.

T h a n k s !

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Re: Grammar and Spelling Lessons 101
« Reply #82 on: December 04, 2017, 12:20:41 PM »
This is known in marketing as over-branding. Once the the brand name takes the place of the product name, it makes no difference to the consumer if it's the brand name or not.

Examples:
Band-aids
Roller Blades
Vaseline
Q-tips
The big difference is that you won't get fired (or get any complaints) if you buy any of those brands. But if you buy the actual "Tradition Soup" rather than the Geffen Tradition Soup, you might be scorned for buying an inferior product. Which is why I said it was their category to lose, and they did just that.

Online shlonx

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Re: Grammar and Spelling Lessons 101
« Reply #83 on: December 04, 2017, 12:26:02 PM »
What is "IT"? Turns out, "IT" is a Tradition soup. They should say so.

Am I missing something?

I don't chap where the whole Tradition soup comes into the mix (pun intended  ::))
Brevity may be the soul of wit, but floridity is its spirit.

Offline Yehuda57

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Re: Grammar and Spelling Lessons 101
« Reply #84 on: December 04, 2017, 12:50:21 PM »
Am I missing something?

I don't chap where the whole Tradition soup comes into the mix (pun intended  ::))

I'm saying the whole thing doesn't make sense from beginning to end. What does the JFK quote have to do with instant soup? If you are going to riff on it, at least let there be some sort of compelling reason. And when using a memorable quote in an ad, why would you not at least use the product or brand in the quote? "Ask not where you can take Gefen/Instant Soup, but where Gefen/Instant Soup can take you."

I understand it is coming after the poem, but that in itself is unnecessary, lengthy and does nothing to make anyone want to buy soup, build a brand, or educate you about the product benefits. Or in short:

It's stupid. Back to the drawing board.
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Offline Work-for-ur-muny

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Re: Grammar and Spelling Lessons 101
« Reply #85 on: December 04, 2017, 02:58:24 PM »
This is known in marketing as over-branding. Once the the brand name takes the place of the product name, it makes no difference to the consumer if it's the brand name or not.

Examples:
Band-aids
Roller Blades
Vaseline
Q-tips
Tylenol

Offline srap

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Re: Grammar and Spelling Lessons 101
« Reply #86 on: December 04, 2017, 03:18:58 PM »


I have two comments on the above picture, which is an ad from the great series Gefen ran this year. I wonder what fellow DDFers think.

1. In the poem, shouldn't it have been, for poetic and rhyming reasons, "Adults, teens or tykes"? (with or without the Oxford comma)

2. More importantly, I think that the final quote should be "Ask not where you can take it, but where it can take you", especially since it's based on JFK's famous line.
 
I actually sent these comments to the marketing company, but annoyingly enough, they didn't change it (for the calendar which they later produced), especially the second one.

What do you think, do I have a point (or two)?
Point #1: 
No and yes.  "A dults or teens or tykes" and "Cam ping and moun tain hikes" both have six syllables.  I agree with you, however, that it doesn't flow.  Rather " A'dults, 'teens or 'tykes" and " 'Cam ping and 'moun tain 'bikes"  both have three accented syllables.  Flows better IMHO (and more grammatically correct).

Point #2: 
Starting a sentence with "Ask..." means a question word is to follow ("where/can"), although they are missing the ',' before the ensuing question ("Ask not, 'where...").  If they are already going to use poetic license, however, then I agree, both phrases should be the same ("you/it can").

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Re: Grammar and Spelling Lessons 101
« Reply #87 on: December 04, 2017, 07:33:24 PM »
@Yehuda57 Thanks for the explanation

@srap JFK's quote started with an "Ask" and it wasn't a question. What are you saying?
Brevity may be the soul of wit, but floridity is its spirit.

Offline srap

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Re: Grammar and Spelling Lessons 101
« Reply #88 on: December 04, 2017, 07:49:19 PM »
@Yehuda57 Thanks for the explanation

@srap JFK's quote started with an "Ask" and it wasn't a question. What are you saying?
It was sort of an embedded question that was negated.  "Ask (not) what your country.....; ask what can..."

And here we have the source of the incorrect grammar in the ad: "Ask not what your country can do for you..." instead of "Ask not what can your country do for you..."

Offline good sam

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Re: Grammar and Spelling Lessons 101
« Reply #89 on: December 05, 2017, 01:28:50 PM »


It was sort of an embedded question that was negated.  "Ask (not) what your country.....; ask what can..."

And here we have the source of the incorrect grammar in the ad: "Ask not what your country can do for you..." instead of "Ask not what can your country do for you..."
That's not correct. It doesn't have to be a quote.

"Ask Jack if he can attend the meeting."

"Ask Jack: 'Can you attend the meeting?'"

Both are correct but which is common usage?
If you don't care why would you comment?
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