I'm a little confused here, but I never took a business course in my life, so please advise.
A company produces a product so popular that it's nearly impossible to buy at retail, and the second hand mark ups are huge.
They only supply retailers with a bunch at a time for a few months, which continue to sell out immediately, and do well on the secondary market. So then the company decides to stop making the product ever again.
Am I missing something?
