DIRECTV NOW is offering a promotion that you get a Free Apple TV 4K when you pre-pay for 4 months of service ($35/mo). Basically that's $320 value for $140. It says the device will ship in 2-3 weeks so just in time for holidays.
If you were thinking about buying one anyway, it's cheaper to do this deal than buying it directly.
How to get it:
1. Go Here:
http://bit.ly/2zKsgR62. Click "Get Your Free Trial"
3. Enter your Email and select your "package" (choose "Live a Little")
4. You will be offered a free device - select "Apple TV 4K"
5. Complete purchase.