All varieties. 25oz sparkling also same price (all varieties).
My .02:
3 categories of retailers:
1. Tries selling his pesach cakes on sale for $25.99 for shavuos since his distributor told him it's a holiday item.
2. The guy who finally gets it....marks all Passover items down by 90% on chol hamoed....even his meat and grape juice.
3. The seasoned Jewish retailers who just pack it and sell it next year for $25.99