XXXXX XXXXXXXXX,
Last year we announced plans to launch our own, new loyalty program in June 2020. This new program will replace our participation in the Aeroplan® Program, which is separately owned and operated by Aimia. Since then, we’ve spent the past year listening to more than 30,000 customers and employees across Canada and the United States. We heard that you want a better, more flexible loyalty program, and we will deliver that in 2020.
I’m reaching out to let you know about a proposal to acquire the Aeroplan Program from Aimia. This proposal is being jointly supported by Air Canada, TD Bank, CIBC and Visa Canada.
Straight to the point: we heard from many customers who were excited about our plans, and would prefer to transfer their Aeroplan Miles to the new Air Canada loyalty program. This is what this proposed deal allows us to do – if successful, all Aeroplan Miles would transfer into the new Air Canada loyalty program in 2020.
Aimia is an independent company and it’s ultimately their decision to accept or reject the proposal. However, no matter the outcome, we’re committed to listening to our customers and building the best travel rewards program for Canada.
We’ll continue to keep you updated, and in the meantime, you can learn more at aircanada.com/loyalty and ask us your questions.
Thank you for your continued business and for your help in building the best loyalty program in Canada.
Sincerely,