TPG comment,
"I think you guys are off the mark, strategically. People who are “points guys” like to think they are beating the system – there is this feeling of satisfaction knowing you are getting “free money” via status and redemptions. They like to be in the know before and over anybody else. Because of this, the “scrappy” layout of the points websites and blogs is what makes it work – you feel like you are an insider reading some clandestine tips. This just becomes a run-of-the-mill site. I’m sure it’ll attract a different audience, but for us, we’re out."
Interesting take.
Has DD been successful in spite of its amateur design? Or perhaps, just maybe, because of it?