Pesach in Mezhibuzh or Barditchev or Lizhensk. Come on. Get with the program. Words dont matter. The name of the place said it all. At least he's not advertising soem of the other garbage thats out there.
Is that a euphemism for "you need to be desensitized?"
And is anyone actually advertising Pesach in any of the 3 other locations you mention?
I can't imagine anyone advertising Pesach in Lubavitch (as in: Lyubavichi, Rudnyansky District, Smolensk Oblast, whereas most people would understand Pesach in Lubavitch to be in the vicinity of 770). Or for that matter in Rostov, or
Nezhin.