You know what.... I doesn't matter toning it down doesn't seem to be working.... I would say that shocking some people may be a good idea at this point...
+1
As long as it puts the facts the way they are (that ELAL doesn't care about Shabbos, and doesn't respect their paying customers, especially if they appear "chareidi"), and faults Shomrei Shabbos for booking/boarding those flights except in cases of true emergency.
On that note, while I am sure Rabbi Sorotzkin's intentions were good, wouldn't he have done better calling on everyone NOT TO BOARD THE FLIGHT, rather than taking steps to ensure that everyone can be accommodated for Shabbos wherever the plane might land?