Interesting that Boeing invested hundreds of billions of dollars just to attract some Israelis...
Boeing invests money to attract its customers which are the airlines, that in turn are trying to maximize their profits on each route (except for special routes that have other reasons, such as a chairman’s route).
The airlines in turn, market to the flying public with their hard and soft product.
Look at one of the comments on DDF about how people get so excited about a new aircraft and gadgets, that they don’t even realize that they have less space.
How much better is the LY 789 experience in cattle class vs the same on their 744?