my two cents and understanding. Please correct me if i am misunderstanding something.
1. Understanding the context for diamonds' inflated value as a De Beers ingenious marketing ploy, less than a hundred years old, is really important.
2. the social conscience element is really important as well.
3. Lab Grown diamonds are 100% real. Natural diamonds are distinguishable as they have natural flaws, which lab-growns do not.
4. The cost of producing Lab Growns has shrunk considerably.
5. De Beers themselves have become a large manufacturer/retailer of Lab Growns, through Lightbox.