So... I sent someone with J2 this past Sunday night TLV-JFK on their "brand new 787". According to the feedback I got from him, he told the crew after the flight "moichel toivos! You can give us back the A340."
Basically they now added F class and their very proud about it. He said that the business class seats are not lie-flat anymore, and flying on a 12hr 55min flight from Baku to JFK, he told me that his back was still hurting him 2 days later.
The price for business hasn't changed though. It was $958 o/w until today TLV-JFK (and a little less the other way around) They just added F class for about $450 more. Although he did tell me that F looked very good, they must've felt that they need to downgrade J in order to accomplish that. No more lounge on board like they used to. He told me that he felt like he was being treated more economy-like than business-like. (and there were only 3 passengers in the entire business class!)
According to pics that Azerbaijan released from the 787, they show J to be a 2-2-2 configuration, while on the seat map it shows a 2-3-2 configuration.
It was so bad that he actually asked me to book him LY J for the return to Israel. (Hey, at least that's "bed-like"
)