To restate what might be obvious to DDFers, but for some reason not to the tone deaf people calling the shots at ELAL:
הבעיה היא שאלעל לא מתחרה עם עצמה אלא מתחרה עם חברות אחרות בנתב״ג.
I happened to be driving on Avalon this evening and the Radio was on while they were giving a news briefing. The last news item was that LY28 from Newark was delayed due to technical issues and will only be departing in the morning.
I guess it's no wonder that a company that feels so important that such an item is newsworthy for the general public, which might be as large as hundreds of thousands, is oblivious to the fact that some people will just choose what they perceive as the best service provider, rather than just being proud of a "national carrier" and consider them as the only option.