Don't know if this is targeted but just got this email now:
Start planning your next trip! With this exclusive bonus offer, you can get away faster than ever. Earn up to 50% more Rapid Rewards® Points when you buy them for yourself, give them as a gift, or share them with friends and family through September 14, 2014.
The more you buy, gift, or transfer, the more bonus points you can earn:
Buy, gift, or transfer: Receive:
2,000-4,000 points 30% bonus points
5,000-9,000 points 40% bonus points
10,000 points+ 50% bonus points
Plus, when you use your Rapid Rewards Premier or Plus Credit Card to purchase points, you can earn an additional two points for every $1 spent.
Don’t wait! This limited-time offer ends September 14, 2014.