I would be OK with this price increase if they would include free no-minimum Prime Fresh, free no-minimum Prime Pantry and no-minimum Prime Now. Other than that, there is NO way to justify this increase. Their crappy selection of movies and shows is not going to sell it.
Subscribe and Save used to be a lot better. Getting tired of fishing for five items every time when they used to give the 15% discount for just one item. What happened to the 20% on one box of Pampers? They had to screw with that too? I find that Target is beating Amazon’s prices on grocery items and toiletries hands down. With Redcard there are no minimums.
At the end of the day, it's just becoming not worth it. It's like Costco telling you that your membership doesn't cover gas, for gas you need to purchase an additional "Costco Gas Membership", and it doesn't cover pharmacy items, for that you need to buy a separate "Costco Pharmacy Membership".