or smart branding, recognizing a growing affluent segment of the population for growing liquor sales...
if you are female, (shifra?) let me ask, have you ever purchased something that has a female name because it had such a name? Jane? If anything you should be indignant that they feel they have to pander to you, that heaven forbid something with a male name may be less feminine. pathetic.
As a red blooded male, I can honestly say I have never even considered the name of the product as catering to my masculinity. I dont know what I would do.... I guess my childhood of Betty Crocker and Aunt Jemima has to be rethought.