Judging by the asinine and uneducated questions in the comment section of DDMS, I’m skeptical that it was the right move to make a post about this. A lot of readers think they’re getting free tickets to the moon, and are going to get totally screwed.
I’m not criticizing the decision to publicize, because this was all over the blogosphere by the time you did. I’m just questioning whether your reader demographic knows what to do with this stuff.