My unsolicited business advice.
Food is great but so many stuff on the menu arent available.
But the biggest deterrent is: THE MASSIVE WAIT. At my local location I wait forever for them to make my food.
Its also done downstairs so I cant even see the spread and topping options for sandwiches or the salad options to choose from. I get it that they are shooting for upscale presentation but the losses outweigh the gains here big time. A nice menu on the wall wouldnt hurt either. Most of the clientele are aspirational foodies/gourmets we dont need a 5 star michelin presentation for a cafe.