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« Last edited by chayal101 on March 03, 2019, 11:16:28 AM »

Author Topic: Ad Campaign for spreading awareness anti credit card swiping businesses!  (Read 13443 times)

Offline chayal101

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #45 on: February 28, 2019, 01:33:28 PM »
Please spell check, there are a couple of capitalization mistakes. Also "have been lost BY not TO" in the opening sentence. Also maybe run it by an experienced marketing person to fine tune the effectiveness...
Final wording, spelling and grammatical errors still being worked on. I don't know of a professional marketing guy... Again, we just want to convey awareness to our communities. 
Chaya L.

Offline mmgfarb

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #46 on: February 28, 2019, 01:37:12 PM »
From a marketing standpoint, there is nothing right about that.
"JS [is] a fetid cesspool of unvarnished linguistic manure, with lots of useless drivel and post-padding." -Moishebatchy

Offline chayal101

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #47 on: February 28, 2019, 01:39:51 PM »
From a marketing standpoint, there is nothing right about that.
Care to elaborate? What's not 'right'?
Chaya L.

Offline Yehudaa

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #48 on: February 28, 2019, 01:49:28 PM »
Care to elaborate? What's not 'right'?
I think he meant that "we just want to convey awareness to out community" doesn't mean that you don't have to market it. Good marketing will make people take it seriously.

Online Luvisrael

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #49 on: February 28, 2019, 01:54:28 PM »
The main thing is to get the message out. Hope this thread doesn’t turn into a long debate and than nothing happening

Offline flyingace

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #50 on: February 28, 2019, 01:56:56 PM »
If not done right, it will help very few. Do you really give weight to anonymous proclamations in the newspapers/flyers? I actually like the original version better than the later one. Looks more real to me...but I know nothing about marketing!

Offline chayal101

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #51 on: February 28, 2019, 02:01:11 PM »
The main thing is to get the message out. Hope this thread doesn’t turn into a long debate and than nothing happening
Ye, that's why I don't feel the need to make this all professional, spend too much time on it,  and deeply analyze all pointers listed. it may be only 5 pointers, but all are true examples of how ppl were ripped off, I've heard many personal stories myself.  It's obvious there's so much more to eleborate on, Most ppl understand that there's the selling of points involved where ppl profit off of credit card spending, so there's no need to mention in the ad how this works... This is just meant to enlighten ppl to think a little deeper before signing up for one of those deadly traps. And now, with the few big cases going on, is the time to get it in the papers. Within a month , it will be old news...
Chaya L.

Offline chayal101

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #52 on: February 28, 2019, 02:04:28 PM »
If not done right, it will help very few. Do you really give weight to anonymous proclamations in the newspapers/flyers? I actually like the original version better than the later one. Looks more real to me...but I know nothing about marketing!
You could be right. black on white may just be enough. The word sizing, layout, and font do make a difference though... I'm open to anyone creating their own version and voting on it. As long as this doesn't drag on and end in no place...
Chaya L.

Offline ckmk47

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #53 on: February 28, 2019, 02:46:47 PM »
I think the ad is too vague about the reason " millions of dollars have been lost" and why people have to declare bankruptcy.
and "They are lying." is too strong to say about your erlliche brother inlaw. Add a sentence that

"Even if the user of the card is an erliche yid, with a seemingly good business, something may happen that makes him unable to pay the card even for one month and that will cost YOU interest.  And if they stop being able to pay your card at all, YOU are responsible to pay off the cc with YOUR money. "

Perhaps also add that they will not legally be able to dispute the charges.

Offline Definitions

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #54 on: February 28, 2019, 02:55:29 PM »
I think the ad is too vague about the reason " millions of dollars have been lost" and why people have to declare bankruptcy.
and "They are lying." is too strong to say about your erlliche brother inlaw. Add a sentence that

"Even if the user of the card is an erliche yid, with a seemingly good business, something may happen that makes him unable to pay the card even for one month and that will cost YOU interest.  And if they stop being able to pay your card at all, YOU are responsible to pay off the cc with YOUR money. "

Perhaps also add that they will not legally be able to dispute the charges.
+1

That was the main thing I wanted to convey. I skipped the design and let the words speak for themselves.
Jack of all trades, master of none.

Offline LoLo

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #55 on: February 28, 2019, 03:10:41 PM »
Perhaps also add that they will not legally be able to dispute the charges.
This might be the most important part, since this is probably the reason people don't view it as an unsecured loan.

Offline lubaby

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #56 on: February 28, 2019, 05:01:15 PM »
This might be the most important part, since this is probably the reason people don't view it as an unsecured loan.
Maybe add the line from DDMS:
If you wouldn’t hand over a briefcase full of cash to someone, then don’t hand over your credit card.
Once the game is over, the king and the pawn go back in the same box.

Offline SSLPhD

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #57 on: February 28, 2019, 05:54:20 PM »
It feels very abstract, and too many exclamation marks!!! to be taken seriously.
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Offline chayal101

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #58 on: February 28, 2019, 06:15:32 PM »
Ok guys! I think you're going to like this one! A fellow DDFer (who would like to remain anonymous) took the time to create a truly polished ad! Pls share your comments/critique. I think this is it!! @dan do we need your permission for using some of your wording in this??
Chaya L.

Offline SSLPhD

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Re: Ad Campaign for spreading awareness anti credit card swiping businesses!
« Reply #59 on: February 28, 2019, 06:40:43 PM »
I like.
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