I wouldn't reccomend to anyone putting in there effort to get a BOC, 99% off the packages are real crap.
It worked out pretty well for us.
There was an excitement factor as my kids anxiously awaited getting the box.
There was entertainment when we opened the box and they got to pick their prizes.
Among the items which had real value for our family were"
1. glow in the dark magic markers
2. bag of fancy napkins suitable for shabbos/yt meal
3. three different costumes, two of which were immediately claimed - a rainbow wig and a foam top hat
4. set of 20 kids hangers
5. hard plastic tumbler cup with straw
6. Shopkins set
7. HDMI cable
8. Green Bay Packers shirt
9. set of 99 hair bands
10. large fabric/recyclable shopping bag
Plus other things which had lesser or no value to us.
I would say that it was worth the $10.