Even if they don't integrate quickly and I can't redeem on El Al for a while, this is a game changer for me and I think for El Al's competitiveness on the West Coast (and seems like it would be for those SFO businesman buying paid company tickets frequently). I'm going to be flying 3-4 times annually and I often see El Al fares I want to buy but just can't justify paying for a seat and not at least earning points. I know others are haters but if El Al is remotely competitive I'd much prefer to fly them over other airlines, for tons of reasons. And if I can accrue lots of my coveted Alaska points that I love to use on CX or BA first class then my choice for what to buy is already made!