Topic Wiki

    Selling On Amazon
    When signing up for an account there are two options. If you're just starting out, get the Individual Plan, you can upgrade the account whenever you want.

    Individual Selling PlanProfessional Selling Plan
    $0.99 fee for each item sold. If you sell 40+ items/month, you will need the Professional plan.  Flat fee of $39.99/month and more powerful and flexible tools to manage inventory, reports, feeds and access to web services.

    Amazon is an amazing platform that offers great opportunities for starting a business and making money. However when starting out, take it slow.
    There is much to learn and get used to. Before investing all your savings on a product you hope will quickly turn a profit take the time to familiarize yourself with the system.
    Perhaps start out with a smaller investment just to get your feet wet. Go through the basic guidelines offered by Amazon here.

    Below are tips, clarifications and insights from members of this forum. Feel free to pitch in or ask you questions.

    Some factors to consider before investing in a product to sell:

    1) Price: How much did the item cost you? Have you taken into account shipping costs (both to you and to the customer)? Will you have to pay taxes? Amazon keeps a percentage of every sale (including shipping fees). It’s 15% for most product categories besides a few like electronics that are 8%. You can see the full schedule of fees here. There are several online tools to help you price your products including an FBA Revenue Calculator here and an Amazon built iOS app. A quick way to figure out how much you’d need to charge just to break even after amazon fees is to take the total product cost and then multiply it by 1.1766 (for 15% fees) or 1.087 (for 8% fees).

    2) Velocity:  How fast will the item sell? It's nice to find a product for $10 that you can flip for $100.  But if you’ll only sell 1 a year, it won’t be a very good investment. The best way to determine the velocity of an item is to check the sales rank. Sales rank indicates the popularity of a product compared to other products in its category. The lower the ranking the more popular it is. The iOS app has sales rank baked in too. To get a proper feel for the turnaround time of an item, you'll need to dip your toes in slowly. Note: An item may have a great sales rank due to a recent sale, make sure to check price history on camelcamelcamel.com or keepa.com to get a better picture of the real price and rank of an item.

    3) Return Rate: Even after you sold a few laptops and tablets profitably, you'll have to take into account that a buyer may want to return the item. Certain items have higher rates of return, so make sure to take that into account when deciding whether it's profitable/worth your effort to sell the item.


    Fulfilled By Amazon (FBA):
    The seller sends the items to Amazon warehouse. Amazon takes care of fulfilling the order, and customer service related to the order.

    Pro's Of FBA
    Con's Of FBA
    • Easier to get in the Buy Box
    • You're able to offer Prime shipping
    • For anything above $300, Amazon only charges the standard referral fee. This actually makes FBA cheaper when you take the discounted shipping to Amazon into account.
    • If you have a large or heavy item, shipping the item to the customer can be expensive especially if it is going to a residential address. If you send that item to amazon FBA charges will be much lower than your shipping would have cost. (Including shipping it to FBA)

    • Returns (See this post for a more detailed explanation)
      • Returns are accepted without any restocking fee.
      • Items that are Damaged/missing parts are taken back.
      • Since Amazons is super lax on returns, your return rate will be significantly higher.
      • Refunds may harm your cash flow. When a buyer selects "Return" on his order history, often Amazon will immediately issue him a refund, and debit your account.
    • If the item is not a fast selling item, it will sit in their warehouse. Amazon charges a fee for every 30 Days an item remains their warehouse, it is usually a tiny fee, but it adds up.


    Q: How can I move inventory from one ASIN to another ASIN without having them returned on FBA listings?
    A:
    Before I Teach you guys the method you must keep 2 things in mind:
    1) This Method isn't guaranteed! As we all know how seller support is operating, Since this processes involves them its only about %95 accurate but its still a YMMV!
    2) This is kind of grey whether its in violation of Amazon's policy so i do not take responsibility if you get hit!
    Its a 4 step process make sure to follow them properly! Follow this link

    Q: If I have 3 items to send into FBA and they are splitting me to 3 different locations. Can I ship all 3 items to one location?
    A:
    Yes, you can choose "Inventory Placement Service" in FBA settings to send all your inventory to one nearby warehouse. Amazon charges an additional fee ($.30, CMIIW) per item.
    Note: That even once your inventory reaches Amazon, if Amazon is moving it to a different warehouse, the item will be "back-ordered"

    Q: I'm having a hard time finding a box for a large product, can I just ship with the box the way it came from the store?
    A:
    There might not be a clear cut answer for every scenario. But, some have sold many large printers through FBA, by just putting the shipping label directly on the box and not having an issue.

    Q: What is considered case pack when sending in items to Amazon FBA?
    A:
    Case pack is when all the items in the box are from the same ASIN.

    Q: I'm doing FBA shipping for the first time. and it says "prep required". What does that mean?
    A:
    Prep Required means there is some preparation for the products that will need to be done before it could be added the the Amazon inventory. Typically, it is either labeling the items, taping the boxes shut, or poly bagging. If you do not prepare the items yourself, Amazon can/will do it for a charge.
    Q: What is the buy box? How do I win the buy box?
    A:
    The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.
    To give customers the best possible shopping experience, Sellers must meet performance-based requirements to be eligible to compete for Buy Box placement. All Buy Box eligible offers are then further evaluated to determine the Buy Box winning offer. One "New" and one "Used" condition offer, as applicable, will receive Buy Box placement.

    Q: What is an A-Z claim?
    A:
    When you buy from third-party sellers on Amazon.com, the condition of the item and its timely delivery are guaranteed under the A-to-z Guarantee.
    Therefore, a buyer may open a claim if the above is not met to his expectations.

    Q: I have an item that is handmade how do I go about selling it on?
    A:
    Create your own listing and buy a UPC code.

    Q: Any advice on packaging and shipping?
    Check the Shipping Master Thread

    Q: Why are some items on Amazon missing the Amazon sales rank number?
    A:
    Go to add a product > sell yours  it should be in the top right corner. If it's not there usually it means no one bought yet.

    Q: How do you compare Ebay/paypal fees to Amazon fees?
    A:
    Depends on the category. For a lot of categories,Please Update Categories it may be cheaper, as with Amazon there is just one fee, but for eBay sales there also is a Paypal fee.

    Does the Amazon sales rank mean a lot when researching a product to sell?
    A:
    Yes





    Q: How do I get customers to leave feedback (I tried emails)? I sold multiple items
    recently and no feedback yet
    Please Update

    Q: I Got an email from a buyer where's my stuff? I have a Fedex/UPS delivery confirmation signature. How should I go about this?
    A:
    Firstly, tell the buyer that UPS/Fedex shows that it was signed for, and they should check if the item was delivered to a neighbor, from desk of building ect... Next open an investigation from your end with UPS/Fedex to have them do research and contact their driver of what may have happened to this item. It all depends on how co-operative the buyer is, on exactly how to precede. If they are trying to scam you, then there is not much as a seller you could do. They may open an A-Z claim (you would have to weigh your options if it is worth having a claim) Amazon may or may not grant it in your favor. I have never had this with Amazon. Such a claim is not typical.
    What is more common is if there was no signature, and tracking shows it was delivered, and the buyer is claiming they have not received it.
    For myself - Fedex has reimbursed me multiple times with such instances

    Scams
    Q: I posted an expensive item on Amazon. Somebody sent me a message, asking to clarify the condition of the item is (it was clearly stated in the description), along with a request to reply to his own email, and he'll pay through PayPal. Is there anything this buyer can so to screw me over, after I send him the item? Anything else I should know?

    A: SCAM SCAM SCAM. There is NO reason you should EVER do this. There is a reason why Amazon has this policy. This is how the scams works.
    The guy sends a FAKE email from an email account such as paypal1@realpaypal.com. In reality no money was sent to your account and its bogus. The scammers are hoping that you will think that you got the money and will send the item.
    You should report it to paypal each time. beware! always check your paypal account if the money came.
    Another reason not do this-you will get kicked off amazon for good,sometimes competitors set this up.[/list]



    Commonly used resources

    A List of lots of links to resources commonly used in Amazon selling
    http://www.asgtg.com/amazon-services/


    « Last edited by mgarfin on January 02, 2018, 09:07:51 PM »

    Author Topic: Selling on Amazon Master Thread  (Read 515040 times)

    Offline EP123

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    Re: selling on amazon
    « Reply #1155 on: August 25, 2014, 03:32:03 PM »
    If you don't want to sell FBA on shabbos just raise your price every shabbos to some crazy high price

    Offline ilherman

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    Re: selling on amazon
    « Reply #1156 on: August 25, 2014, 03:33:59 PM »
    If you don't want to sell FBA on shabbos just raise your price every shabbos to some crazy high price
    Hmmm that requires some work and even more work after Shabbos..
    You can say what you think when you think what you say.

    Offline AnonymousUser

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    Re: selling on amazon
    « Reply #1157 on: August 25, 2014, 03:35:47 PM »
    If you don't want to sell FBA on shabbos just raise your price every shabbos to some crazy high price
    You might find your item featured in Dan's next price mistake post. :P

    Offline EP123

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    Re: selling on amazon
    « Reply #1158 on: August 25, 2014, 05:03:30 PM »
    Hmmm that requires some work and even more work after Shabbos..
    If you use a repricer it should not be a big deal, you can also do it via a spreadsheet, just upload a spreadsheet with all prices marked up 200% and then submit the normal one after shabbos

    Offline 7-11

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    Re: selling on amazon
    « Reply #1159 on: August 26, 2014, 02:36:10 PM »
    If I opened a new seller account new computer, IP, etc. I logged in y mistake for a second in the other acount i'm done?

    Offline ilherman

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    Re: selling on amazon
    « Reply #1160 on: August 26, 2014, 02:48:48 PM »
    If I opened a new seller account new computer, IP, etc. I logged in y mistake for a second in the other acount i'm done?
    Probably.
    You can say what you think when you think what you say.

    Offline DealRaider

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    Re: selling on amazon
    « Reply #1161 on: August 27, 2014, 09:21:54 PM »
    If you use a repricer it should not be a big deal, you can also do it via a spreadsheet, just upload a spreadsheet with all prices marked up 200% and then submit the normal one after shabbos

    How do you do that?

    If I opened a new seller account new computer, IP, etc. I logged in y mistake for a second in the other acount i'm done?

    Do you own 2 accounts? Or are you just managing one and have another.

    I recently found out that if you manage several accounts you can email Seller central and they will allow you to use the same IP adress and everything for both accounts. But you have to email them or else theyll flag you

    Offline dave

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    Re: selling on amazon
    « Reply #1162 on: August 28, 2014, 03:51:03 PM »
    Anyone ever tried  amazon sponsored products?
    can u please share your experience does it pay off? big traffic?

    Offline ya

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    Re: selling on amazon
    « Reply #1163 on: August 28, 2014, 04:17:43 PM »
    Anyone ever tried  amazon sponsored products?
    can u please share your experience does it pay off? big traffic?
    [/quoteYes- its really cheap not that much traffic but you only PPC. Deff worth it.

    Offline yuneeq

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    Re: selling on amazon
    « Reply #1164 on: August 28, 2014, 10:54:35 PM »
    Anyone ever tried  amazon sponsored products?
    can u please share your experience does it pay off? big traffic?

    I got a $50 credit (probably standard) so I've been testing it out.
    Here's my stats over 10 days:

    8 ads, 26 keywords
    Impressions: 17,277
    Clicks: 7
    Click Through Rate: 0.04%
    Total Spend: $0.73
    Product Sales: $0.00

    Kinda pointless in my experience, but YMMV.
    Live forever or die trying.

    Offline EMCC

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    Re: selling on amazon
    « Reply #1165 on: August 28, 2014, 11:45:30 PM »
    I got a $50 credit (probably standard) so I've been testing it out.
    Here's my stats over 10 days:

    8 ads, 26 keywords
    Impressions: 17,277
    Clicks: 7
    Click Through Rate: 0.04%
    Total Spend: $0.73
    Product Sales: $0.00

    Kinda pointless in my experience, but YMMV.
    You have to hire a company who knows how to target it correctly.
    "Disclaimer: I don't believe everything I write."  - ChaimMoskowitz

    Offline yuneeq

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    Re: selling on amazon
    « Reply #1166 on: August 29, 2014, 12:57:19 AM »
    You have to hire a company who knows how to target it correctly.

    No I don't :)
    Live forever or die trying.

    Offline EMCC

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    Re: selling on amazon
    « Reply #1167 on: August 29, 2014, 12:59:41 AM »
    "Disclaimer: I don't believe everything I write."  - ChaimMoskowitz

    Offline yuneeq

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    Re: selling on amazon
    « Reply #1168 on: August 29, 2014, 01:19:27 AM »
    Why?

    1. I don't need ads, so I don't HAVE to use them
    2. With Amazon its pretty basic. You basically add most/all of their suggested keywords, which are based on typical amazon searches.
    Not really possible to manipulate like google. Nor would you want to.
    3. People just don't like clicking on the Sponsored products. Maybe because it says sponsored, or maybe because Amazon places it away from the eye, all the way to the right in small letters. People just don't like clicking.
    Live forever or die trying.

    Offline dave

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    Re: selling on amazon
    « Reply #1169 on: August 29, 2014, 01:47:32 AM »
    I got a $50 credit (probably standard) so I've been testing it out.
    Here's my stats over 10 days:

    8 ads, 26 keywords
    Impressions: 17,277
    Clicks: 7
    Click Through Rate: 0.04%
    Total Spend: $0.73
    Product Sales: $0.00

    Kinda pointless in my experience, but YMMV.

    Wow real poor results from reading online i didnt see any major positive reviews on it

    which category are u selling ?

    in jewelry i see sponsored products comes up much better in the search results