my question is, after the charities/consumers use/abuse this promo to its fullest what will amex's reaction be(if they haven't realized yet)?
take F/Revenge this year or reconstruct the promo for next year?
they probably don't look as to how many AU's cash in on the deal, rather when they see how the offer worked out in the sense of supporting SB's ans how many, they are bound to take notice of a few small businesses charging a few thousand cards in a 6 hour period(e.g. motsei shabbos)?(hypothesis-what's your take on it)