SJ in my opinion is not worth any major hassle. Worth a visit if you are in the area but not much more than that. The smoked brisket is quite good. Their "famous" ribs were quite good as well, I just found it exhausting to get all the meat off the bones.
Regarding the ETC vs NOBO debate- both are very good. Don't think one is particularly that much more superior than the other to warrant an incredulous reaction towards someone that prefers one over the other.