Limited-Time Offer for Chase Sapphire Reserve cardmembers: Each point you redeem for Apple merchandise in the Apple® Ultimate Rewards® Store from 10/11/2019 – 11/15/2019 is worth $.0120, which means that 100 points equals $1.20 in redemption value. If you choose to use points and your Chase Sapphire Reserve credit card to pay for your purchase, each point will be worth $.0120, but your credit card will be charged the full remaining dollar amount. For example, if you choose to buy a $120 item and pay for half using points, you would use 5,000 points and your credit card would be billed $60.