I agree with Dan. I had been a SPG guy for years, thinking I was doing well using my SPG points. Then I realized that having a broad base of points to work across multiple programs with is better. I am new to the card game, but since May have been approved for 16 cards (2 pending apps) across 5 banks - thanks 3BM's- so it is easy to catch up pretty fast. Now in addition to SPG, I have options with Hilton and Hyatt, and for the first time with multiple airlines. My goal after this binge is to figure out which programs work best for me, and target my future apps to those whose base I want to build on. Good luck