Anybody here follow @thebucketlistfamily? They probably make $123k per post... and they have three kids!
On Instagram, they have 2.5m followers vs. 466k for Kara and Nate. I'm not much of a youtube user and see the prior references are to that.
Instagram does not pay content creators. Youtube does. Twitch does. The big names that are making real money from IG and some of the others that don't pay users are doing so via brands paying them to promote things and by selling things (either their own things, or as affiliates).