you mean if I apply for the cards directly through my account when I am logged in?
BTW I found out that if you already have at least one card with Amex and apply they soft you and only do hard inq if you are approved.
No need to log-in for instant approval, just make sure all info on the app (e.g. address) is the same as on your credit report.
I've heard of the Amex soft pull theory, but I got hard pulls. It's very rare and YMMV.
I better call them and find out btw what does AOR stand for?
No need to call, what they tell you will be made up, either way. (The soft pull is probably a glitch, it's definitely not a policy they could confirm over the phone).
AOR is an App-o-Rama, methinks it's in the Acronym thread/wiki, if not, feel free to add it