Targeted?
doesn't say in the terms and doesn't say in email body. But don't see it on the site.
*Exclusions do apply and offer is subject to availability. Promo code SILVERSALE19 must be applied at time of rental, not valid after rental has ended. Rental must be booked on or before December 3, 2019. Only valid on rentals beginning and ending between December 1, 2019 and December 20, 2019. Promotional rate does not include taxes, fees, fuel, or optional coverages. Additional Silvercar promotions may not be used in conjunction with this offer. Changes to reservations may invalidate offer. 500 bonus Premium Reward points will be awarded after December 21, 2019 and no later than January 14, 2020 upon completion of a rental that meets the requirements of the SILVERSALE19 promo code. Limit one 500 bonus Premium Reward points offer per eligible user.