Meir Kay doesn't represent any branch of Judaism, nor does he claim to. He dressed the way he did in this clip to make it very obvious that he is a religious Jew (which he is). The whole point of this production was for people to see and give love to/from someone who is visibly and proudly Jewish. If your issue is that he looks too much like you and you feel misrepresented, G-d bless you. I'd like to see the same indignation about the way Chaim Deutsch dresses, or anyone else being led away by police or standing behind a defense table in court.