https://www.israelhayom.co.il/article/799845They got their money's worth with every penny they paid for this, and then some. And the PR company also got excellent advertising for their talent and creativity. Kudos!!!
For those that don't read Hebrew or are unfamiliar with the situation:
A lite rail system is currently being built in the Tel-Aviv region. At least one of the lines traverses Bnei Brak, but not one train station is being built in Bnei Brak despite the fact that it's the municipality with (one of) the lowest % of motor vehicle ownership and high public transportation usage.
Calls to address this and put stations in Bnei Brak seem to have fallen on deaf ears. This morning a repugnant video has gone viral in which it appears that an employee of the railway is denying a Charedi Couple boarding onto a train, for no other reason than them being Charedi.
After a huge outcry and calls for an investigation and accountability, it had surfaced that this was a staged event by a PR company on behalf of the Municipality of Bnei Brak.
