1) It's not just 'Jewish' stores participating in this initiative. It's part of a larger campaign by MANY businesses across the city and state to get media attention to reach the tone deaf Mayor and Governor.
2) I'm going to assume that you don't own a retail business that has been devastated by COVID-19. It's very easy to sit behind a screen and judge. People's financial lives and careers are literately being squeezed to death by these Socialist politicians and these store owners will do whatever they can, to open in a responsible and safe manor.