Our pediatrician was charging a $50 (not submittable to insurance) booking fee for scheduling asymptomatic Covid tests.
That sounds like gouging, or even worse, like capitalizing off the situation.
Many schools are requiring tests for students to return and the only way that you can get one if asymptomatic is with a Dr's order. This gatekeeper function is not something an insurance carrier would pay for, but that does not mean the doctor doesn't want to be paid for the service :-(