Which part of this makes you feel they have lost their minds?
Side question: What is with the name ליובאוויטש שבליובאוויטש?
1. I didn't say "they have lost their minds", I said "we have lost are mind".
2. I have long contended (and have yet to be proven wrong, though my proof of being right is only anecdotal and circumstantial) that there is a screening test in order to get any position whatsoever in 770. The screening test is extremely simple, if one is capable of thinking or reasoning, they are automaticallyl disqualified from any position in 770. With that in mind, letting those that have passed that screening test determine the arrangements for 30% capacity.... (though I won't be surprised to find out that this notice is once again just lip service to appease the authorities).
3. As for the expression ליובאוויטש שבליובאוויטש - I don't really know how or why it came about, I can speculate that it was used to differentiate between Lubavitch shtieblach to the "source", but I don't have any knowledge or source. A google search didn't come up with much (except for the widespread use of the term and
this early source).