Why the Survival of the Airlines Depends on Frequent Flyer Programs

[jdross]

Very interesting and eye opening. The carriers are using their FF programs as collateral!

https://marker.medium.com/why-the-survival-of-the-airlines-depends-on-frequent-flyer-programs-2509bd3f25d0

[Kobe Bryant]

Very interesting and eye opening. The carriers are using their FF programs as collateral!

https://marker.medium.com/why-the-survival-of-the-airlines-depends-on-frequent-flyer-programs-2509bd3f25d0

Didn't read the article. But @Dan has been saying this for years.

[jdross]

Yes. Indeed he has. It is very interesting to see it coming to public light now and especially the fact that they are mortgaging their futures on their FF programs.

Hopefully we will be reaping the benefits for years to come now as they will need to be super nice in order to win back business.

[ari3]

Interesting but this thread probably belongs on the up in the air board.

Someone should forward this to ELAL management or to the new owners 

[Yo ssi]

Didn't read the article. But @Dan has been saying this for years.

Gotta be careful what you say, @ Shua might be lurking around