I used noach twice in the last 14 days. Used to rent from hertz... to compare: Noach was about 15% cheaper, cars from Avis are newer, pick up at airport is across street, hertz still needs a shuttle, got a diesel both times (driving to Eilat that matters), staff at avis seems nicer, returned 3 hours late in Eilat and he waived the extra day without asking
Noach keep up the good work, I will be back