From an Atlantic article:
At a press conference after the launch, Bezos thanked Blue Origin's engineers, and then added, “I also want to thank every Amazon employee and every Amazon customer, ’cause you guys paid for all this.” Because of Amazon, he is the richest person on Earth, who controls the daily life of so many others here—not just his employees, but the hundreds of millions of us who partake, sometimes grudgingly, in the products he owns. Bezos benefits when we buy things (Amazon), eat (Whole Foods), read movie trivia (IMDb), rate books (Goodreads), manage our homes (Alexa), catch up on the news (The Washington Post), and go online (Amazon Web Services). We live in the world Bezos built. In that sense, as he floated over the Earth, taking in the beautiful view, he was surveying his kingdom, and adding one more dimension to his realm.
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Fun fact: Bezos' flight set new records for both oldest and youngest person in space.