Me, and others, with status on Alaska got a "letter from the CEO" in the mail which offered a 30% off coupon, which would be in our wallets.
Even if you didn't get the letter, many have the code. The great thing is it's good in first class too. I used it for an NYC-LAX 1st class flight with stopovers to get more miles for $533 . It's only good a few more days and should be transferrable. Here is the fine print I had:
"Please enjoy 30% off your next Alaska flight between January 12 and May 26, 2021 in any cabin you choose, including First Class. Your discount code will be loaded into your Alaska account by January 5; just book by January 15."
Hope I didn't miss a post on this, assumed it would be here. Also the subtext of shameless grubbing for another code