As far as I understand, there is a place for leniency. So it's definitely better to have it certified kosher except for the CY aspect. However, that is true as long as you don't use the Chabad name, which could imply that it is an acceptable Chabad standard.
Source?
I see it all the time in Costco, cheesecakes with an OK-D. The optics of it is extremely bad, certifying something you personally view as chazir treif just for the business. It's not like JNB or Hawaii where you can claim you do it as a service for those with no other choice. Costco and consumers in the tri-state can get OU-D if they want.
Fwiu, the Rebbe told R' Berel Levy to do it. You can argue times (and the entire world of hashgacha) have changed, but it's not a clear cut "they sold out for $$" situation.
The point is not what consumers can or can't get, if the manufacturer doesn't use you, you don't know that they are going to go to the ou, maybe they'll go to an agency that is not reliable.