Maybe this is obvious for Android pros, but this was driving me crazy for a while.
To turn on audible notifications for new SMS but turn off audible notifications for new emails, gchats, etc:
-Settings>Sound>Default Notification>Silent.
-Messaging>Settings>Select Ringtone.
No more new email alerts at 5am and no more missed texts!
You will still get the pulse light flashing with any new emails unless you disable the pulse light.
Any more good tips/tricks that may not be obvious to noobs?