https://bendreyfuss.substack.com/p/welcome-to-good-faith"f you’re waiting for permission to care less about politics, here it is."
When I was working in media, every day I would need to get someone to read an article about a potential political development in a place they didn’t live, that didn’t affect them, and that was completely unrelated to any of their interests. How would I do that? I would make it about a broader narrative. I would personalize it. So, if I were tasked with writing a story about a bill in Rhode Island to ban lobster fishing, I’d write about a small state doing big things for animal rights. I would frame this story about this bill in a way that would entice people to share it because it says something about who they are. If I can trick someone in Kansas who doesn’t care about lobsters to engage with the post because they
do care about puppies, then not only will other people see the lobster thing, but our friend from the Sunflower State will also see my next post about gun control.
