I emailed them twice and finnally got a repsonse:
Dear Michael,
Thank you for writing to King Club - India’s most rewarding frequent flyer programme.
With reference to your email, we wish to inform you that, your personalised King Club membership Silver pack is currently under process at our end. Further, the membership kit will reach you at the earliest on the mailing address as mentioned below:
That was back on Jan 29and nothing yet in the mail.