A little clarification that may explain why some people aren't seeing the "Silver" in their King Club logo........
In order to automatically receive Silver status, you must be opening a new King Club account from the promotion page (i.e., click "No" in response to "Are you a Kingclub member?" and fill out the new member form on the page that pops up.) If you set up a new account from the main website, and then click "Yes" in response to "Are you a Kingclub member?", then you will receive the 250 bonus points, but your account will not reflect Silver status.