To get miles/points, even if you don't earn (deserve) them.
I am getting thousands of them, but I don't deserve it (no, I don't work hard doing this, I am BH a busy businessman).
I have ways of getting them for free (yes, FREE), some ways of getting them for 0.005/mile, and some ways of getting them for 0.007/mile
Please don't ask me how......I will not reveal the trick, but I fly about 3 firsts (Europe/TLV etc.) every year out of it, I am not overly abusing the system, but I still feel guilty.