9 can size is VERY small - Item Dimensions LxWxH 9.06 x 10.24 x 6.3 inches
Really no room for ice after you put 9 cans of beer or soda into it.
Seems illogical to be so small.
But yea $13.31 is OK. But it is not practical for it's purpose. More like a kids lunch box / soft sided than a 'cooler'